A dedicated platform for discovering menopause care.
Create a directory focused on menopause care that communicates deeper provider details without slowing discovery.
A focused platform where people can find verified care and trained practitioners can be discovered for their expertise.
I designed the directory and the pages around it, from how someone searches to what a practitioner's profile has to prove, along with the provider side workflows in the admin.
What I was responsible for
Finding care
Women from perimenopause through postmenopause who often describe symptoms before knowing which specialist they need. They need clear signals on training, access, insurance, and availability.
Providing care
Licensed clinical and wellness professionals who submit evidence of their credentials and menopause training. They need that expertise to be visible and trusted.
General healthcare directories make distance, insurance and next available appointment easy to compare. Menopause expertise is not.
It usually appears as a line someone wrote about themselves, with nothing behind it. That gap runs both ways: a patient cannot tell trained from interested, and a practitioner who has done the training has no way to be found for it.
Verification closes both, which meant it could not sit on a profile as a badge you notice after already choosing. It had to be in the search controls, on the result cards and in the profile, wherever it can still change who someone contacts.
The audience shaped the interface too. Comfortable reading was a requirement rather than a compliance pass at the end, so type sizes, contrast and how much text sits on a screen were settled early.
Key decisions
Before any screens, I wrote down the questions someone has to answer before they will contact anybody.
That list is the structure of the product. Each question belongs where its answer can still change what happens next, and that place is different for each one.
Insurance and language rule providers out in bulk, so they sit in the filters. Whether someone is accepting patients rules them out too, but only once you are looking at a specific person, so it sits on the card.
Treatment areas, licensed states, telehealth coverage and credentials are what you read after narrowing to a few names, so they sit in the profile.
Getting that wrong in either direction costs something. Too much detail too early turns a result card into a page nobody scans. Too little means opening six profiles to find five are closed to new patients.
Browsing by category assumes you already know what you are looking for. Most people arriving here can describe what is happening to them, not name the practitioner who handles it.
So the homepage leads with search and takes symptoms as a starting point. From there the filters narrow: specialty, certification, service modality, language and cultural focus, with Verified Providers above the groups as a primary control rather than inside one. That makes trust something you search on.
Distance behaves differently, because it rules a provider out for reasons that have nothing to do with their expertise. The map is a second view of the same filtered set rather than a separate mode with its own results, so switching views never changes who you are looking at.
Cards carry what decides whether a name is worth opening, including whether the provider is accepting new patients. Profiles go deeper: treatment areas, languages, licensed states, telehealth coverage, insurance, payment and credentials.
Onboarding asks three things: location, preferred language and up to five areas of focus. It could have asked for much more and produced better first results, but a directory that opens with a medical questionnaire loses the person before it helps them.
Key decisions
Explore All Providers is where the whole product meets: the filters, the result cards, the hierarchy inside them, the list and map views, and every route into a profile.
Walking through it with stakeholders surfaced problems that a page with a single job never would, so it took repeated rounds while simpler pages took one.
Each round moved the same few things. Filter labels were rewritten where a term meant one thing to a clinician and another to a patient. Card hierarchy shifted as it became clearer which line people read first.
Preview information went up and down until a card said enough to rule a provider in or out without turning into a profile in miniature. That settled what the profile itself had to hold.
Spreading that attention evenly across the product would have wasted most of it. Pages with one job were settled in a pass. This was the flow where being wrong cost something.
The practitioner dashboard is built on Filament, which sets real limits on how provider management and application review can be arranged. I designed those workflows from the components and plugins the framework already ships rather than drawing an ideal admin that would have needed custom development to exist and maintenance to survive.
All brand names, trademarks and product imagery shown here remain the property of their respective owners and clients. This work was produced during my time at Villvay Systems and is shown for portfolio purposes only.